LINK TO SMS EXAMPLES

LINK TO EMAIL EXAMPLES

High-Level Funnel Architecture

SMS

• Spoiled child sends 50 texts over 49 days with a slower cadence over the first 1.5 weeks, which then accelerates

• Spoiled Child’s cadence:

  • SMS #1: shortly after site visit
  • SMS #2: 4 days later
  • SMS #3: 1 day later
  • SMS #4: 8 days layer
  • SMS #5: 1 day later
  • SMS #6: 2 days later
  • SMS #7 - #48 : 1-2 texts per day‼️

• SMS Examples

  • Acquisition

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  • Browse and Cart abandonment

  

  

  

  • Cross-sell

  

  

  

  

Email